Today we start a new feature in our blog: we are going to interview our retailers, both brich and mortar store and e-shop owners, so you will be able to know, personally, who is choosing for you our Lanecardate Handknitting yarns.
Let’s start with Heidi, owner of the Fiordilana store (Via F. Confalonieri 83, Villasanta, Monza Brianza) and e-shop, near Milan.
When did you start your Fiordilana e-shop?
In 2012, it was October. I kept the yarn boxes in my car box, back then 
Fiordilana is not only an e-shop, then.
The shop is in Via F. Confalonieri 83, Villasanta (Monza Brianza), quite near the train station. We moved twice, because we needed more room, so now I have a warehouse and a nice shop to welcome my customers.
Why did you chose to sell Lanecardate?
Because I wanted an Italian, beautiful yarn, not similar to other brands I have on sale. Now I stock Lamora, but I’d like to get also Donegal e So Wool.
Did you knit or crochet some items with Lanecardate yarns?
Yes. A sweater and hats for my children.
You can ask for custom colours to the brand, did you?
No, but I shall soon.
In your lovely shop, beside yarns, what else can we find?
We always try to offer the highest possible levels of customer care: online, on the phone, in the shop…
We also offer knitting and crochet courses, we organize workshop and host events in the evening. Moreover, if a customer needs an item, we can have it knitted for her (or him).
Thank you Heidi for your time.